Excel is primarily a data tool, but visual elements play an important role in professional reports, dashboards, and presentations. A company logo on a report header, a process diagram using SmartArt, a stylised title with WordArt, or a branded background gives your spreadsheet a polished, professional appearance. This module covers every visual element Excel supports — how to insert them, position them, format them, and use them effectively without cluttering your data.
All visual elements (except background images) are inserted from the Insert tab → Illustrations group:
| Button | What It Inserts |
|---|---|
| Pictures | Images from your computer (This Device), stock photos, or online image search |
| Shapes | Lines, arrows, rectangles, circles, callout bubbles, flowchart symbols, stars, banners |
| Icons | Scalable vector icons from Microsoft's icon library (people, technology, business, arrows, etc.) |
| 3D Models | Rotatable 3D objects from Microsoft's library or your own 3D files |
| SmartArt | Pre-built structured diagrams — org charts, process flows, cycles, pyramids, Venn diagrams |
| Screenshot | Capture a screenshot of any open window or a custom screen clipping |
WordArt is found under Insert → Text group → WordArt. Background images are under Page Layout → Page Setup → Background.
| Format | Extension | Best For |
|---|---|---|
| PNG | .png | Logos, icons, screenshots — supports transparent backgrounds. Best choice for logos. |
| JPEG | .jpg / .jpeg | Photographs and complex photographic images — no transparency support |
| SVG | .svg | Scalable vector graphics — scales perfectly to any size without pixelation. Ideal for logos and icons. |
| GIF | .gif | Animated images or simple graphics with limited colours |
| BMP | .bmp | Uncompressed Windows bitmaps — high quality but large file size |
| TIFF | .tif / .tiff | High-quality print-ready images |
| WEBP | .webp | Modern web image format — supported in recent Excel versions |
By default, images move and resize when rows or columns beneath them are inserted, deleted, or resized. Control this behaviour:
When a picture is selected, the Picture Format contextual tab appears with tools to adjust, crop, and style the image.
| Tool | What It Does | Practical Use |
|---|---|---|
| Remove Background | AI-powered tool that automatically detects and removes the background from a photo, leaving only the foreground subject. Use Mark Areas to Keep and Mark Areas to Remove to refine the selection. | Remove a white background from a logo, isolate a product image, cut out a person from a photo |
| Corrections | Adjust brightness, contrast, and sharpness/softness through a gallery of presets. Hover to preview on the image. | Brighten a dark photo, increase contrast for a faded image, soften an overly sharp scan |
| Color | Adjust colour saturation (vivid to greyscale), colour tone (warm to cool), and apply a colour wash/recolor (black and white, sepia, washout, or single-colour tinted) | Convert a colour photo to greyscale for a black-and-white report; apply a washout for a subtle background image |
| Artistic Effects | Apply visual filter effects: Pencil Sketch, Line Drawing, Watercolour, Blur, Mosaic, Cement, Film Grain, and more | Stylised report cover images, creative annual report elements, design mock-ups |
| Compress Pictures | Reduces the resolution of embedded images to decrease the workbook file size. Options: Print (220 ppi), Web (150 ppi), Email (96 ppi), Default. Tick "Delete cropped areas of pictures" for maximum size reduction. | Reducing file size before emailing a report with many photos. A workbook with 10 high-res photos can shrink from 50MB to under 5MB. |
| Change Picture | Replaces the current image with a new one while preserving all size, position, and formatting that was applied | Updating a chart screenshot or placeholder image without having to reformat from scratch |
| Reset Picture | Reverts all Corrections, Color, and Artistic Effect adjustments to the original image state. "Reset Picture & Size" also resets the dimensions. | Starting over after applying effects that don't look right |
| Crop Option | How | Use For |
|---|---|---|
| Crop to Shape | Crop dropdown → Crop to Shape → choose any shape from the gallery | Circular profile photos, oval cutouts, pentagon or hexagon data frames in dashboards |
| Crop to Aspect Ratio | Crop dropdown → Aspect Ratio → choose (1:1, 4:3, 16:9, etc.) | Ensuring consistent image proportions across a report or presentation |
| Tool | What It Does |
|---|---|
| Bring to Front / Send to Back | Controls the stacking order of overlapping objects. "Bring to Front" puts the image on top; "Send to Back" puts it behind other objects or behind cell content. |
| Selection Pane | Opens a list of all objects on the sheet. Click any object name to select it. Click the eye icon to hide/show it. Drag to reorder stacking. Essential when working with many overlapping objects. |
| Align | Aligns selected objects to each other or to the page: Align Left, Centre, Right, Top, Middle, Bottom, Distribute Horizontally, Distribute Vertically |
| Group | Combines multiple selected objects into one group so they move, resize, and format together. Ungroup splits them apart again. |
| Rotate | Rotate 90° left/right, flip horizontal/vertical, or enter a precise rotation angle |
Shapes are drawing objects — rectangles, circles, lines, arrows, callouts, flowchart symbols, and more — that you draw directly on the spreadsheet. They are useful for annotating data, creating simple diagrams, highlighting areas, and building custom infographics.
When a shape is selected, the Shape Format contextual tab appears:
| Tool | Options |
|---|---|
| Shape Fill | Solid colour, gradient fill (multi-colour blend), texture fill, pattern fill, picture fill (insert an image as the shape fill), or No Fill (transparent) |
| Shape Outline | Border colour, line weight (thickness in pt), dash style (solid, dashed, dotted), line ending (arrow types), or No Outline |
| Shape Effects | Shadow, Reflection, Glow, Soft Edges, Bevel, 3-D Rotation (same effects as pictures) |
| Shape Styles gallery | Pre-built combinations of fill, outline, and effect — hover to preview → click to apply |
| Edit Shape | Change Shape (swap to a different shape while keeping the formatting); Edit Points (drag the individual points that define the shape's outline for freeform customisation) |
SmartArt creates professional-looking diagrams automatically from a list of text. It arranges shapes, colours, and layouts into polished graphics without you needing to draw anything manually. SmartArt is ideal for org charts, process flows, cycle diagrams, hierarchies, and relationship graphics.
| Category | Purpose | Common Examples |
|---|---|---|
| List | Non-sequential groups of information | Feature lists, bullet point visuals, picture caption lists |
| Process | Sequential steps or workflow | Step-by-step process, chevron flow, timeline |
| Cycle | Continuous or repeating processes | Product lifecycle, PDCA cycle, recurring processes |
| Hierarchy | Tree structure showing levels | Organisational chart, decision tree, reporting structure |
| Relationship | Non-hierarchical connections | Venn diagrams, interconnected rings, funnel, balance |
| Matrix | Relationship to a whole, quadrant analysis | 2x2 matrices, quadrant charts, SWOT layout |
| Pyramid | Proportional or hierarchical relationships | Priority pyramid, Maslow's hierarchy, tiered structure |
When SmartArt is selected, the SmartArt Design contextual tab appears:
| Tool | What It Does |
|---|---|
| Add Shape | Insert a new shape into the diagram (Before, After, Above, Below, or Assistant for org charts) |
| Text Pane | Show/hide the text entry pane |
| Promote / Demote | Move an item up or down in the hierarchy level |
| Move Up / Move Down | Reorder items within the same level |
| Right to Left | Flip the direction of the diagram layout |
| Layouts gallery | Switch to a different SmartArt layout while keeping the text content — the text transfers automatically |
| Change Colors | Apply a colour scheme from the document theme: Primary Theme Colors, Colorful, or Accent-based options |
| SmartArt Styles gallery | Apply visual styles: flat, subtle, moderate, intense, 3-D polished, 3-D brick — hover to preview |
| Convert to Shapes | Converts the SmartArt into independent individual shapes — allows full manual customisation but removes the SmartArt connection (cannot be converted back) |
WordArt creates stylised, decorative text as a graphic object. Unlike regular cell text, WordArt can have gradient fills, shadows, glows, 3D effects, curved shapes, and other visual treatments. It is used for report titles, cover page headings, certificates, and branding elements.
Select the WordArt object → Shape Format tab appears:
| Tool | What It Does |
|---|---|
| Text Fill | Change the fill colour of the letters: solid colour, gradient, texture, or picture fill |
| Text Outline | Add or change the outline around each letter: colour, weight, dash style |
| Text Effects | Apply effects to the text:
|
| WordArt Styles gallery | Switch to a different pre-built WordArt style while keeping the text content |
The Transform effect under Text Effects is particularly powerful for titles and branding:
The Screenshot tool captures an image of another open window or a specific area of your screen and inserts it directly into the spreadsheet — without needing to print screen, paste into Paint, save, and then insert.
A sheet background is an image that tiles across the entire sheet area behind the cell grid — visible on screen but not printed. It is commonly used to add subtle branding to a spreadsheet that will be shared on screen (not printed).
&[Picture] in the header text to reference the imageTo achieve a watermark-like effect that does print:
Excel includes a library of scalable vector icons — crisp, clean symbolic images that scale to any size without becoming pixelated. They are ideal for dashboards, KPI cards, navigation buttons, and illustrating categories.
Q1: You insert your company logo (a PNG file) into the spreadsheet and it has a white rectangle around it even though the rest of the spreadsheet has a coloured background. What is the likely cause and how do you fix it?
✓ The PNG file may not have a transparent background — it has a white fill. A PNG can have either a transparent background or a solid background depending on how it was created. Fix option 1: ask your design team or marketing department for the logo file as a PNG with transparent background. Fix option 2: use the Remove Background tool — select the image → Picture Format → Adjust → Remove Background. Excel highlights the detected background in purple — click "Mark Areas to Remove" to fine-tune, then "Keep Changes". Fix option 3: obtain the logo as an SVG file, which supports transparency natively and also scales without quality loss.
Q2: Your report workbook contains 15 high-resolution photographs embedded in it and the file size is 45MB — too large to email. What can you do to reduce the file size without removing the images?
✓ Use Compress Pictures. Select any image → Picture Format → Adjust → Compress Pictures → in the dialog: choose "All pictures in this document" (not just the selected one), select the target resolution (Email/Web = 96 ppi or 150 ppi for screen), and tick "Delete cropped areas of pictures" to remove any hidden cropped portions. Click OK. This can reduce file size from 45MB to under 5MB. Note that compression is permanent — once compressed, the images cannot be restored to their original resolution within this file. Always keep a backup of the original file before compressing.
Q3: You need to create an organisational chart showing the CEO at the top, three Directors reporting to the CEO, and an Executive Assistant reporting to the CEO with a different style connection. What is the most efficient way to create this in Excel?
✓ Use SmartArt: Insert → SmartArt → Hierarchy → Organization Chart → OK. Click each shape and type the names. To add the three Directors: click the CEO shape → SmartArt Design → Add Shape → Add Shape Below (repeat 3 times). To add the Executive Assistant with the distinctive elbow connector: click the CEO shape → Add Shape → Add Assistant. The assistant shape appears connected with a right-angle "assistant" line, visually distinct from the direct subordinates. Use Change Colors and SmartArt Styles to match your corporate brand.
Q4: You have set a sheet background image of your company watermark. When you print the spreadsheet, the watermark does not appear. How do you fix this so the watermark appears on the printed page?
✓ Sheet backgrounds never print — this is a permanent limitation of Excel. To create a printable watermark: delete the background (Page Layout → Delete Background). Instead, insert the image directly on the worksheet: Insert → Pictures → This Device → select the logo/watermark image. Apply Washout colour effect (Picture Format → Color → Washout) to make it faint. Then send it to the back (Picture Format → Arrange → Send to Back → Send to Back) so cell data appears on top of it. Set it to not move or resize (right-click → Format Picture → Properties → Don't move or size with cells). This image will now print as a visible watermark on all printed pages.
Q5: You want to add a decorative "ANNUAL REPORT 2025" title to the top of a spreadsheet using WordArt, with the text curved in an upward arch. What steps do you follow?
✓ Insert → Text → WordArt → choose a style from the gallery (click any style). Type "ANNUAL REPORT 2025" to replace the placeholder. Select the WordArt object → Shape Format → Text Effects → Transform → under "Follow Path" section, choose "Arch Up". The text curves into an upward arch shape. Drag the pink diamond handle (◆) that appears on the object to adjust the degree of curvature. Move and resize the WordArt to position it above the report data. Apply additional Text Effects (Shadow, Glow) and change the Text Fill colour to match your corporate colours.
Q6: What is the difference between inserting a picture using "This Device" with the Insert button versus the "Link to File" option, and when would you use each?
✓ Insert (embed): the image data is copied into the workbook file itself. The workbook is self-contained — the image displays correctly on any computer regardless of whether the original file is accessible. The trade-off is larger file size. Use this for logos, icons, and images that are finalised and will not change. Link to File: the workbook stores only the file path to the original image. If the original file changes, the image in Excel updates automatically. The file size is smaller. The risk: if the image file is moved, renamed, or deleted, or if the workbook is opened on a different computer that cannot access the original file path (different network, missing drive), the image shows as a red X broken link. Use Link to File only when both the workbook and the image file will always remain accessible from the same location, and when you need images to update automatically.